Executive Experience China 2025: A Transformative Journey Through Innovation and Leadership
From May 18 to 25, 2025, a distinguished group of Swiss executives participated in the “Executive Experience China” program led by the Executive Education University of Zurich in partnership with Zhejiang University International Business School (ZIBS). This learning journey took participants through Shanghai, Haining, and Hangzhou, offering a firsthand exposure to China’s fast-evolving business environment. Blending academic dialogue, company visits, and cultural immersion, the program provided a rare and comprehensive view into innovation, digital disruption, and AI-driven business models. Text: Dr. Daniel Fasnacht
Shanghai: The Pulse of Innovation
China’s rapidly expanding electric vehicle (EV) industry is a key pillar of the country’s sustainable development strategy. With more than 80% of vehicles on Shanghai’s roads now electric, the city exemplifies China’s ambitious transition toward green mobility. Home to over 100 domestic car brands, China is not just producing EVs at scale but also redefining the automotive experience. Companies like NIO are leading this transformation by building holistic ecosystems that seamlessly integrate lifestyle, technology, and transportation through a super app. NIO’s battery-swap technology enables drivers to replace a depleted battery with a fully charged one in under three minutes - demonstrating the firm’s cutting-edge approach to user-centric innovation.
We participated at the Sino-Swiss Financial Institutions Technology & Finance Conference, held at the historic former Shanghai Stock Exchange building. This iconic venue where China’s modern securities market began in 1990 with just two tradable stocks, now symbolizes the country’s financial maturity and global ambitions. The conference underscored the critical importance of trust, openness, and international collaboration in driving innovation across financial systems. Engaging discussions with prominent investors and hedge fund managers such as Frank Wu (General Manager China, AIMA), Sonny Shen (CEO, ShenYi Investment), and Yang Du (CEO, Sumitomo Mitsui) reflected China’s strategic focus on financial modernization and deeper integration with global capital markets.
From "Made in China" to "Created in China"
A significant theme of the program was China's transition from being the world's manufacturing hub to becoming a leader in innovation. Professor Gang Zheng of Zhejiang University, formerly affiliated with Stanford University, elucidated this shift. He introduced the I-T-M framework - Institutional policy, Technology, and Market - as the cornerstone of China's innovation strategy. Unlike the venture-driven models of Silicon Valley, China's approach is characterized by market opportunity, robust government support, and sustainable growth. This paradigm shift underscores China's move towards indigenous innovation and the development of platform ecosystems, as exemplified by companies like Alibaba, JD.com, and Tencent.
Redefining Executive Education
Set amid tranquil lakes and lush gardens, the ZIBS campus in Haining created an ideal environment for thoughtful learning and meaningful exchange. At ZIBS, students are viewed as valued clients - an approach that reflects the school’s commitment to educational excellence and outstanding hospitality. The experience was further enriched by interactions facilitated by Dean Professor Ben Shenglin, including discussions with global leaders such as Han Seung-soo, former Prime Minister of South Korea, and Yaseen Anwar, former Governor of the State Bank of Pakistan.
A highlight of the visit was a roundtable discussion within the Global Leaders Series on “FinTech without Borders,” featuring Swiss representatives Thomas Brändle, President of the Swiss FinTech Association, and Dieter Goerdten, Executive Board Member and Head of Banking at SIX Group. Despite the presence of esteemed voices from China’s fintech sector, the Swiss delegates successfully positioned Switzerland as a global fintech hub, rooted in a rich heritage of financial expertise and trust.
Battling Deepfakes with AI
Hangzhou, a vibrant city of 13 million residents known for its green and scenic charm, has rapidly become one of China’s leading technology and innovation hubs. Seamlessly blending a rich cultural heritage with cutting-edge advancements in AI, robotics, and digital finance, the city is home to tech giants like Alibaba, Ant Group, and ByteDance, as well as rising innovators such as DeepSeek and Unitree Robotics. This thriving ecosystem continues to attract global talent, investment, and strategic attention.
We explored both the vast opportunities and emerging challenges of artificial intelligence. At Ant Group, we gained valuable insights into advanced AI-driven fraud detection systems designed to counter threats like deepfakes and synthetic identity fraud. Leveraging machine learning and pattern recognition, Ant Group is reshaping the landscape of digital security and strengthening the resilience of cross-sector ecosystems.
Equally compelling was Alibaba Cloud’s dedication to sustainability through technology. The company exemplifies how AI can be used to generate real environmental impact. Its platform, Energy Expert, is a standout example - optimizing energy consumption and significantly reducing carbon emissions. During the Hangzhou Asian Games, the platform enabled a 37% drop in energy costs and a 14% decrease in carbon footprint - an impressive demonstration of smart, sustainable innovation in practice.
A key component of Hangzhou’s transformation into a smart city is the City Brain initiative, developed in collaboration with Alibaba Cloud. This AI-powered urban operating system integrates real-time data from various sources to enhance public services and decision-making. From dynamic traffic management and emergency response to citywide dashboards that provide real-time updates on accidents and even critical organ delivery for patients in need, City Brain exemplifies how technology can radically improve public infrastructure. While it raises important questions about surveillance and privacy, the system’s ability to reduce congestion, prevent crime, and boost operational efficiency has made Hangzhou a global benchmark for data-driven urban governance.
Silk Meets Silicon
Wensli Group, a leading Chinese textile company, with products used by Hermes, Chanel and Gucci, demonstrates how a traditional industry can transform into an AI-driven sustainable textile leader. The company has invested heavily in low-water, low-chemical dyeing technologies, significantly reducing the environmental footprint typically associated with silk production. By applying AI, Wensli digitally simulates designs before production, enabling precise pattern optimization while minimizing material waste, trial-and-error sampling, and overproduction.
Together with visits to High-Flyer and ByteDance, these experiences highlighted how China’s innovation leaders are not only advancing in AI and digital technologies, but are also embedding sustainability and civic responsibility into their strategic priorities.
Reflections
The "Executive Experience China" program offered participants invaluable insights into China’s multifaceted approach to innovation, education, and technology. Through direct engagement with industry leaders, academic institutions, and cutting-edge companies, the delegation gained a nuanced understanding of the country’s evolving strategies for global leadership.
As China continues its transformation from a manufacturing powerhouse to a global innovation leader - in sectors such as e-commerce, financial services, advanced manufacturing, healthcare, and digital technology - experiences like these are essential for Swiss executives seeking to navigate the complexities of today’s international business landscape.
As Program Director of Executive Experience China, I was particularly struck by Hangzhou, that stands for a compelling model for digital-age leadership where tradition and technological progress coexist with purpose.
Marco Polo, who visited the city in the 13th century, described it as "the finest and most splendid city in the world", impressed by its size, wealth, architecture, and vibrant cultural life. Today, centuries later, Hangzhou continues to inspire, offering both historical depth and a bold vision of the future.
Future Outlook
The next Executive Experience China study trip is planned for May 2026. This unique program offers you firsthand access to China’s innovation ecosystems, digital transformation hubs, and world-class companies across industries.
If you are interested in joining a curated delegation of senior executives, we invite you to register your interest. For more information please contact daniel.fasnacht@execed.uzh.ch.
For more information, have a look at our website.